"iPhone: Hollywood" documents the release of Apple's much-hyped iPhone on June 29, 2007 at The Grove shopping mall in Los Angeles. The frenzy surrounding the phone's release was almost unprecedented, with devoted customers lining up for several days before the release without ever having seen the phone in action. Singer Macy Gray, who was present as an M.C. for the event, filmmaker Kevin Smith, and blogger Xeni Jardin all make appearances in this ode to Hollywood's special brand of capitalist dreaming.
