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Fashion
Entertainment
Artists
Fiction |
British videomaker Nima Nourizadeh is happy to shatter your suspension of disbelief. Distorting music video conventions, Nourizadeh frames his colorfully compelling clips with a playful sense of self-awareness. “I’m interested in how videos are made— what’s outside the frame,” he says. “I find there’s something quite nice about letting people in on what’s really going on.” In a post-Laguna Beach world, where fortunes are made by manipulating audiences to believe that what’s fake is “reality,” Nourizadeh’s videos throw a spotlight on the cracks and crevices of MTV’s counterfeit glamour. Whether it’s revealing a disinterested film crew standing just outside the frame of a heartfelt ballad (Lily Allen’s “Littlest Things”) or deconstructing the illusory enchantment of green screen technology (Hot Chip’s “Over and Over”), Nourizadeh is fascinated with the filters of artifice that irrevocably separate a music video’s performance from its audience. “I don’t want to hide anything,” he says. “I’m very much into people connecting with me, and showing them the rougher side of the video.” |